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About Us

THE VENETIAN GROUP, 30 years of hits and counting

VMG’s marketing division exemplifies a new avenue of creativity, primarily focused on innovative marketing, sales and promotion strategies in the music business servicing independent artists and boutique music labels.

VMG planned, setup and was the nucleus of the great team that implemented the Marketing Plan resulting in the 2010-2011 Developing Artist Story of the Year: Prince Royce. VMG helped Royce reach 5X RIAA Platinum sales status and a Grammy Nomination. The album hit the #1 position in Latin Album Sales on 4 occasions and in April 2012 Royce debuted #1 with his sophomore album on the Latin Album Charts and in #16 on the U.S. Top 200 Albums, an unprecedented achievement for Prince Royce, 22 at the time. Today, Prince Royce has won and received countless awards and accolades throughout the world.

VMG was also involved in the planning, setup and executed the Marketing campaign for successful artists such as; Fuego, Cultura Profética, Omega, Sie7e, Los Temerarios and Mexico’s startup Independent Label: Discos Sabinas (currently named Remex Music) with a roster of artists such as Banda MS, Banda La Trakalosa De Monterrey, Cardenales de Nuevo León, and among many others.


JEFF YOUNG

Jeff is recognized as one of the most talented and effective Senior Executives in the music industry. His involvement and leadership have been instrumental in the expansion and growth of multinational music companies, where he has managed to lead those companies at the #1 positions in the industry.

He was Director, Vice President and Executive Vice President of companies such as: Capitol/EMI Latin/SBK, Sony Music Entertainment, Universal Music Latin Entertainment, Disa Records, Univision Music Group and Crescent Moon, the latter owned by the icon, Emilio Estefan.

Jeff has been involved in sales, promotions and marketing of established artists and in the development of new acts and has been a key factor in the successful careers of Chayanne, Ricky Martin, Shakira, Marc Anthony, Gloria Estefan, Jennifer Lopez, Selena, Jon Secada, Alejandro Fernandez, Son By Four, Elvis Crespo, Carlos Vives, Paulina Rubio, Jaci Velasquez, Ednita Nazario, Ana Gabriel, Montez de Durango, Marco Antonio Solis, Prince Royce, Jencarlos Canela, Los Temerarios and Victor Manuelle, to name a few. Due to the successes and his knowledge in creating effective strategies to achieve unprecedented sales he has received numerous sales and marketing awards and many accolades during his career.

In 1986 he came to Capitol Records as Credit Manager where his solid work produced immediate results. Jeff was then promoted and transferred to the newly established EMI Latin/Capitol Records music label as National Sales Director in Los Angeles, becoming one of the founding employees. In this position, he created and developed new strategies to lead EMI Latin to huge growth in all genres of Latin music within a short time, EMI Latin/Capitol was recognized with the prestigious award from Billboard Magazine, as the music industry’s “Latin Music Distribution Company of the Year” in 1996. EMI Latin and its image of excellence transcended the Latin music industry, while Jeff was recognized as one if the most talented and effective executives in the business.

In 1997 Sony Music underwent significant changes and wanted to improve its image, sales and market share in the industry and Jeff was brought to the company and named Senior Vice President of Sales, Marketing and Distribution. In less than a year, he managed to carry Sony Music, from the #3 position in he market share to the #1 position in the U.S. Latin music market and managed to maintain that position for 6 consecutive years.
He was part of the industry transformation of “crossing over” artists to the general market that included Latin music icons Ricky Martin, Shakira, Marc Anthony, Elvis Crespo, Son by Four and Jennifer Lopez.

He continued his professional growth coming to Disa Records, a Mexican independent label out of Monterrey, Mexico. Once again, in just a few months, sales leaped to astronomical levels, making it the main label in Regional Mexican music, rising to the top of the Billboard Charts, quadrupling its sales, while creating an image for Disa Records on the same level and caliber as WEA Latina, Fonovisa/Univision and EMI/Televisa. He was involved and in the forefront of the musical phenomenon “Duranguense” (music from the state of Durango, Mexico) in the U.S. Again, his planning and marketing created the first huge hit of that new musical phenomenon, Montez de Durango.

Disa merged into Univision Music Group, and Jeff moved to the position of Vice President of Sales and Marketing for the Group where they maintained an unprecedented 37% industry market share. 3 years later they were absorbed by Universal Music Latin, and Jeff became the Vice President of Sales and Marketing.

In 2008 he decided to establish his own Consulting Company, Venetian Marketing Group: specifically dedicated to independent and boutique music labels and focusing on Consulting, Planning, Sales and Marketing. It did not take long to have the most remarkable success stories in the Latin music industry with artists like Luis Enrique, Jencarlos Canela, Prince Royce, Yomo, Cultura Profetica, Fuego, Sie7e, Los Temerarios, and many more. Jeff Young continues to set new standards and his achievements continue to make history in the Latin Music Business.

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The VMG GROUP
 

MANAGEMENT

VMG NOW OFFERS ARTIST MANAGEMENT TO ITS MENU OF SERVICES.
The Venetian Marketing Group (VMG) is proud to announce the expansion of our full service Music Marketing and Consulting Company to include Artist and Business Management and services.
We feel that this is a natural progression for VMG to serve the creative Latin Artist community.
With years of knowledge and experience to guide artist careers, we are perfectly positioned to lead our clients in the direction properly suited for them and to avoid those pitfalls and common errors that often plague artists and Independent Music Labels in the constantly evolving Music Industry.
The VMG motto: “Honesty, Credibility and Integrity in serving the Artist Community.”

"...The era of Venetian Group has begun. "

The Venetian Group
 

MARKETING

Venetian Group... Honesty Credibility, Integrity and Experience in serving the artist community.

· Setup and plan your music release strategy
· Develop integrated marketing and distribution strategies
· Provide Sales and Marketing Management
· Locate the right Distributor for you
· Implement the proper Retail marketing plan
· Provide overall Music Label Management (Label within a Label)
· Personalized service, every step of the way
· A career of Honesty, Credibility and Success

We will work with you to develop an integrated marketing and distribution strategy. As a first step, we’ll help you develop realistic objectives, targets and projections, along with a detailed implementation plan. Since we know the business inside and out, we can help you avoid the pitfalls and navigate the complex, and often confusing maze of planning, marketing, promoting, selling and merchandising – from new releases to repackaged catalog brands and series … and everything in between. We will also work with you to identify the right distributor – one that:

· Shares your vision and passion
· Has specific expertise for the genres of music being released.
· Has a successful track record servicing an account base compatible with your label’s specific niche and genre specialty.

Once we identify the distributor, we will help you and your legal team to negotiate the contract. After the agreement is in place, we will work closely with the distribution company's sales staff on an ongoing basis, using our knowledge of the marketplace and other tools to augment their sales solicitation and discussions across the retail and wholesale communities. In other words, we will be your advocate on the distribution side and act on your behalf as an extension of the distribution company’s sales and marketing efforts. In essence, we will be a part of your label Regardless of whether you’re a small independent niche label, an emerging specialty boutique or well-established music powerhouse, Venetian Marketing Group can help you achieve the results you need to succeed in the changing marketplace.

Let’s face it – our industry is dealing with unprecedented challenges and an unprecedented sales decline. Between the technological revolution, the surging growth of downloads and the reality of discretionary spending by the music-buying public, all labels – large and small – are fighting for survival in an increasingly competitive business.
Nobody knows that better than Venetian Marketing Group. We are the new business model and continue to succeed where others have failed. We understand the needs of the Independent boutique Music Labels and that is why, three veterans of the Music Industry decided to establish the Venetian Marketing Group. Now, we get to break new ground and help our clients write a new chapter and allow them to compete against the major music labels and do what they do best, Artist Development, with creativity and passion.

Time is money.

We have the expertise, staff and ability to provide you with immediate help and immediate results. Each Label is unique in its needs and requirements and therefore requires a plan specific to them. There are NO cookie cutter approaches from VMG.So send us an email today to: info@thevmg.net and let us help you successfully navigate your way.


The Venetian Group
 

MANEJO

VMG ahora ofrece servicio de Manejo de artistas en su abanico de servicios.
The Venetian Group (VMG) se enorgullece en anunciar la expansión de nuestros servicios de Mercadeo y Consultaría de Música para incluir los servicios de Manejo de Artistas.

Creemos que esta es una progresión natural para VMG para servir a la comunidad creativa Latina de artistas.
Con años de conocimiento y experiencia estamos perfectamente posicionados para guiar a nuestros clientes en la dirección adecuada para ellos y evitar los problemas y errores comunes que a menudo plagan a los artistas y sellos discográficos independientes en una industria musical que está en constante evolución.

Nuestro Lema:
"Honestidad, credibilidad e integridad para servir a la comunidad de artistas."


The Venetian Group
 

MERCADEO

VMG, Comprometidos a Servir el Mercado Musical Latino Independiente:

• Establecer y planificar la estrategia de lanzamiento de tu música
• Desarrollo de estrategias integradas de mercadeo y distribución
• Proveer manejo de ventas y mercadeo
• Encontrar el distribuidor perfecto para tu música
• Implementar el plan apropiado de mercadeo de venta
• Brindar un manejo integral del sello discográfico (un sello dentro del sello)
• Servicio personalizado en cada etapa
• Una carrera de honestidad, credibilidad y éxitos.
VMG trabaja contigo para desarrollar una estrategia integrada de distribución y mercadeo. Como primer paso, te ayudamos a desarrollar objetivos realistas, metas y proyecciones, así como un plan detallado de implementación. Debido a que conocemos el negocio desde todos los ángulos, te podemos ayudar a evitar riesgos y a navegar el complejo, y a menudo confuso laberinto de planificación, mercadeo, promoción, venta y mercadería; desde lanzamientos nuevos hasta re-lanzamientos de catálogos y series.
También trabajamos contigo para identificar el distribuidor correcto que:

- Comparta tu visión y pasión
- Tenga experiencia en el género específico de la música que se va a lanzar
- Cuente con una historia exitosa sirviendo las cuentas compatibles con el nicho y el género de música de tu sello.
Una vez que identificamos el distribuidor apropiado, te ayudaremos a ti y tu equipo legal, para negociar el contrato. Después de que el acuerdo está completado, trabajamos junto al equipo de ventas utilizando nuestro conocimiento del mercado y otras herramientas que ayudan a aumentar los pedidos de ventas y la presencia de tu música a nivel de puntos de venta y mayoristas. En otras palabras, nosotros abogamos por ti en el lado de la distribución y actuamos como una extensión de los esfuerzos de ventas y mercadeo de la compañía de distribución: En esencia, nosotros seremos parte de tu sello.
Ya seas una compañía independiente pequeña, una compañía boutique emergente o un sello musical bien establecido, Venetian Marketing Group te puede ayudar a alcanzar los resultados que necesitas para tener éxito en este mercado cambiante.
Tenemos que reconocer que nuestra industria está pasando por retos sin precedentes y por un declive en las ventas debido a la revolución tecnológica, al aumento de las descargas digitales y a la realidad económica actual, que hace que el público limite sus gastos extras. Debido a esta situación, todos los sellos discográficos –grandes y pequeños- están luchando por sobrevivir en este negocio que cada vez es más competitivo.
Nadie conoce esto mejor que Venetian Marketing Group: Somos el nuevo modelo del negocio, y continuamos teniendo éxitos donde otros han fracasado. Nosotros entendemos las necesidades de los sellos boutiques independientes y es por eso, que tres veteranos de la industria musical decidieron establecer Venetian Marketing Group. – “Nosotros estamos creando algo innovador y diferente, ayudando a nuestros clientes a escribir un nuevo capitulo que les permitirá competir contra los grandes sellos establecidos y hacer lo que saben hacer mejor: desarrollar artistas, con creatividad y pasión”-.

El Tiempo es Dinero...
Tenemos el equipo, la experiencia y la habilidad de ayudarte para obtener resultados inmediatos. Cada sello discográfico es único en sus necesidades y requerimientos, por eso creamos un plan específico diseñado exclusivamente para cada cliente. No hay un molde pre-concebido para VMG. Permítenos ayudarte a navegar en el camino del éxito.

Envíanos tu email hoy mismo a: info@thevmg.net y permítenos ayudarte a navegar el camino del éxito.

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THE VENETIAN GROUP.
For Bookings Inquiries or more information about our services, please contact us at: info@thevmg.net
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THE VENETIAN GROUP
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